MOOSE JAW — City hall has updated its advertising and sponsorship policy to communicate more clearly about monthly, yearly or multi-year terms for contracts and to ensure the document is kept updated.
City council accepted the updated policy during its May 12 regular meeting.
The policy provides a consistent approach to facilitate and support naming rights, advertising and sponsorship opportunities for city-owned and -controlled assets to help enhance financial sustainability at those venues, a council report said.
, while regular reviews and updates since then have ensured the document aligns with existing practices and objectives.
The community services department administers advertising and sponsorship for the city through naming rights and non-exclusive licence agreements with the WHL Moose Jaw Warriors and EMJ Marketing, the report said.
The program has grown since 2019 — it has generated $612,424 in net revenue since then — and required an update.
Some changes to the policy this year include:
- Replacing all references to the parks and recreation department with the new community services department
- Adding advertising arrangement definitions to address a monthly or annual term since both require one payment and don’t require a formal agreement
- Updated a definition to address multi-year terms
- Updated responsibilities for the community services director and city solicitor; the former is responsible for approving all monthly or annual advertising and sponsorship arrangements that are within the limits of the bylaw, while the latter is responsible for ensuring all multi-year advertising, sponsorship and naming rights are executed legally
- Adding a procedure to address monthly or annual arrangements for sponsorship or advertising, including a description of the relationship and arrangement, term of the arrangement, the payment amount, the rights and benefits, a clause stating who is responsible for costs with the production, installation and maintenance of the advertising, insurance, and early termination clauses
The next regular council meeting is Monday, May 26.
